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從產品到建筑|From product to architecture

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@朱瀟俊 Violin Bunny

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柏麗(Nobilia )1997年進入中國市場,成為首家將德國安裝進口櫥柜引入中國的進口品牌。德祿(Raumplus)是1986年由Mr. Jürgen Guddas創建于德國不萊梅的家族企業,Raumplus來源于德語raum和plus的組合,raum 意為空間,plus 代表著擴大與整合升級。 Raumplus是歐洲頂級定制家居品牌,覆蓋70多個國家地區,1000多家展廳。2018年柏麗Nobilia 與德祿 Raumplus在中國成立合資公司,2019年投資興建國內首家,由德國兩大家居業巨頭打造的高端衣柜及移門生產研發基地。這個標志著工業4.0的亞太總部項目位于江蘇無錫,占地300畝。項目中使用有機的、可持續的新技術材料,融合設計與綠色,致力于“碳中和”及自身在可持續發展中的社會責任。這些付出也得到了認可:2024年項目落成之初,便喜獲國際綠色建筑LEED的金牌認證。

Nobilia entered the Chinese market in 1997, and became the first imported brand to introduce the German installation of imported cabinets into China. Raumplus is a family business founded in 1986 by Mr. Jürgen Guddas in Bremen, Germany. raumplus comes from the German word raum and plus, raum means space, plus represents expansion and integration and upgrading. raumplus is Europe's top customized home furnishing brand, covering more than 70 countries and regions and more than 1,000 showrooms. In 2018, nobilia and raumplus set up a joint venture in China, and in 2019, invested in the construction of the first domestic, high-end closet and sliding door production, research and development base jointly built by German home furnishings giants: Germany nobilia and Germany raumplus. This Asia-Pacific headquarters project, which marks Industry 4.0, is located in Wuxi, Jiangsu Province, covering an area of 200,000 sqm. As the production and R&D base for the two brands, it was designed by the internationally renowned CHIASMUS Partners, and the design of the building still continues the brand's emphasis on proportions, and we expect that the building itself will form a powerful symbol, with simple, powerful volumes, cutting vertical lines, and the sense of weight from the hard and man-made materials.

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設計從產品到建筑,都是對人體尺度的轉化,有節奏的比例搭配形成韻律,而韻律形成被人所能感知的美感,柏麗與德祿產品的設計無不體現了對產品質量及設計本身的要求,也服從于具體的產品功能。

Design, from the product design to the building design, is the transformation of the human scale, with rhythmic proportion forming the rhythm, and rhythm to form a sense of beauty then perceived by the people, the design of nobilia and raumplus products reflect the quality of the product and the design requirements of the product itself, but also subordinate to the specific product features.

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柏麗和德祿品牌關注產品的環保及綠色健康的理念,也啟發我們在本項目中使用有機的、可持續的新技術材料。品牌也致力于投身一種當代的、環保的、自然的國際化設計工廠與品牌總部基地的建設,而這一付出也得到認可:2024年項目落成之初,便喜獲國際綠色建筑LEED的金牌認證。

The brands' focus on environmentally-friendly and healthy products inspired us to use organic, sustainable and new technology materials in this project. The brands are also committed to a contemporary, eco-friendly and natural factory and R &D headquarter, and this commitment has been recognized with the LEED Gold certification for green buildings in 2024.


從外到內的可持續|Sustainability from the outside to the inside

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簡潔有力的體量是形成品牌認知度的重要因素,我們著重考慮建筑本身的視覺張力,并利用虛實關系的對比,形成多層次的空間關系。使用品牌的企業色,設計富有節奏感的建筑立面外觀,形成一種簡潔有效的品牌認知。

Simple and powerful volume is an important factor in the formation of brand recognition. We focused on the visual tension of the building itself and utilized the contrast between the relationship between reality and emptiness to form a multi-layered spatial relationship. Using the brand's branding colors, we designed a rhythmic façade appearance to form a simple and effective brand recognition.

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通過對樹林意境的重構,創造出一種類似于音樂樂譜的節奏感,來打破建筑物大體量對環境的壓迫,也在這種序列中間形成一系列的櫥窗,讓生產本身成為觀看的主題,如同一出現代工業的電影演繹,昭示著一種新的、革命性的生活方式的到來。

By reconstructing the imagery of the woods, a sense of rhythm similar to a musical score is created to break the oppression of the building's large volume on the environment, and a series of windows are also formed in the middle of this sequence, making the production factory the subject of viewing, just like the cinematic presentation of the  modern industry, signaling the arrival of a new, revolutionary way of life.

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柏麗德祿亞太生產研發總部被設想為一個微型環境,承載研究、實驗、管理、展覽和產品發布等功能。從平面上,四個相互交錯的矩形體量保護著一個長條形的庭院。從剖面上,底層的大型體量由人造石材勾勒而成,而玻璃幕墻覆蓋的二層則是一個由鋅板包裹的雕塑體量。建筑的外部造型深受德國跑車(如寶馬 M1)棱角分明的線條的啟發。內部花園是研發中心所有部門的中心聚會場所,花園也是一個非正式的室外舞臺,設有階梯式座位和中央舞臺。所有三層辦公空間都向內部花園開放,既能采光,又可借助陽臺和露臺通向中心空間。修長的庭院也讓人聯想到永恒的意大利都靈的菲亞特工廠。

nobilia & raumplus Asia-Pacific r&d headquarters is envisioned as a micro-environment accommodating functions such as research, experimentation, management, exhibitions, and product launches. From a plan view, four intersecting rectangular volumes enclose a long courtyard. In section, the lower level's large volume is outlined by artificial stone, while the glass curtain-walled second floor is a sculptural volume wrapped in zinc panels. The exterior design of the building is deeply inspired by the sharp lines of German sports cars (such as the BMW M1). The internal garden serves as a central gathering place for all departments of the research center and also functions as an informal outdoor stage, equipped with tiered seating and a central stage. All three levels of office space open to the internal garden, providing both natural light and access to the central space via balconies and terraces. The elongated courtyard also evokes the timeless Fiat factory in Turin, Italy.

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員工們可以共享大部分朝向風景和通向露臺的空間,包括餐廳、員工休息室、多功能廳等。 我們希望為工作人員創造一個充滿靈感、感到自豪,且能放松的環境。與此同時我們還努力創造許多功能不明確的空間,希望在這里工作的每個人都有自己最喜歡的角落,無論是室外、室內,還是介于兩者之間。建筑西南角的垂直塔樓是公共聚會空間:它的底層是公共餐廳,其上的所有樓層都設有開放的公共開放空間。這里所有的內部空間都朝向西側流淌的溪水。

Employees can enjoy shared spaces with scenic views and access to terraces, including the cafeteria, employee lounge, and multipurpose hall. We aim to create an environment that inspires, instills pride, and promotes relaxation for our staff. At the same time, we strive to create many multifunctional spaces where every individual working here can find their favorite corner, whether indoors, outdoors, or somewhere in between. The vertical tower at the southwest corner of the building serves as a public gathering space: its ground floor houses a public cafeteria, with open public spaces on all upper floors. All internal spaces here overlook the creek flowing to the west.

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室內采用簡潔的材料,公共區域鋪設人造石地板,辦公和研發空間鋪設地毯,便于未來靈活布置。大部分垂直表面采用金屬、石材和玻璃材料,天花板保持干凈裸露,以創造高度和空間靈活性。所有的室內隔斷、滑動門、嵌入式櫥柜都采用的是柏麗和德祿自己的產品。我們的想法便是,研發中心的內部工作空間同時也是一個 “現場展示廳”,員工們在自己設計和生產的產品間穿梭。

The interior features simple materials, with artificial stone flooring in public areas and carpeting in office and research spaces to facilitate future flexible arrangements. Most vertical surfaces are clad in metal, stone, and glass materials, while the ceilings remain clean and exposed to create height and spatial flexibility. All interior partitions, sliding doors, and built-in cabinets use nobilia and raumplus 's own products. Our idea is that the internal working space of the research center doubles as a " showroom," allowing employees to move among the products they design and produce.


從辦公到工廠的契合|The alignment from office to factory

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除塵裝置

室外材料的色調延伸到生產廠房的外墻。垂直方向的漸變為水平體量提供了視覺韻律,同時與窗飾設計相融合。廠房內部采用大量天窗照明。生產線在幾乎零粉塵的室內環境中運行。景觀設計基于海綿城市的理念,借助自然雨水的地下滲透。大型水景和起伏的地面景觀打破場地本身的單調感。建筑南側種植了大量樹木。隨著時間的推移,這些樹木將逐漸長大,為停車區提供遮陽,并為研發中心的主立面提供視覺緩沖。

The outdoor materials' color tones extend to the exterior walls of the production plant. Vertical gradients provide visual rhythm to the horizontal volumes and integrate with window treatments. Skylights are extensively used for illumination inside the factory, where production lines operate in an almost dust-free environment. The landscape design is based on the concept of a sponge city, utilizing natural rainwater infiltration. Large water features and undulating ground landscapes break the monotony of the site. A significant number of trees are planted on the south side of the building. Over time, these trees will grow, providing shade for the parking area and visual buffering for the main facade of the research center.


項目信息
項目名稱:德祿柏麗亞太生產研發總部
客戶公司:睿博無錫家居科技有限公司
設計公司:Chiasmus
主創建筑師:柯衛
設計團隊:卜翔坤,殷風昆,孫智,程琛,魏磊,韓尚威,徐鈺婷, 樊玉璇
項目管理:北京世邦魏理仕物業管理服務有限公司上海分公司
室內設計:Chiasmus 建筑事務所
施工圖設計方:信息產業電子第十一設計研究院科技工程股份有限公司
LEED:上海迦畫建筑工程咨詢有限公司
施工方:中國二十冶總承包公司
項目地址:江蘇省無錫市
攝影版權: 存在建筑Arch-Exist , 朱瀟俊 Violin Bunny

Project Information
Project name: nobilia & raumplus Asia-Pacific r&d headquarters
Client:nobilia & raumplus  Wuxi Home Technology Co . , LTD
Design company: Chiasmus Partners
Main architect:James Wei Ke
Design team: Bu Xiangkun, Yin Fengkun, Sun Zhi, Cheng Chen, Wei Lei, Han Shangwei, Xu Yuting, Fan Yuxuan
Project Management: Savills Property Management Services (Shanghai) Co., Ltd.
Interior Design: Chiasmus Partners
Construction Drawing Design: IT Electronics Eleventh Design & Research Institute Scientific and Technological Engineering Corporation Limited LEED: Shanghai Jiahua Architectural Engineering Consulting Co., Ltd.
Construction Contractor: CHINA MCC20 GROUP CORP., LTD.
Project address: Wuxi, Jiangsu Province
Photography copyright: Arch-Exist, Violin Bunny


來源:本文由Chiasmus Partners提供稿件,所有著作權歸屬Chiasmus Partners所有。

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